The real estate industry is booming. In fact, the estimated revenue of the industry was over $500 billion in 2022 – and it is only set to rise. Given that most people now use the Internet for nearly everything, it is no wonder professionals working in real estate are looking for new online marketing strategies.
In this article, we’ll delve into the six crucial strategies that can form a successful online marketing campaign. By exploring and trying out these strategies, you’ll gain the knowledge needed to not only survive but thrive in the fiercely competitive online real estate market.
From harnessing the power of social media to advanced SEO techniques, each of these tips is designed to elevate real estate professionals’ online presence. So, let’s get started!
1. Build a user-friendly website
Creating a dedicated, user-friendly website is essential for any successful real estate business. A website that is easy to navigate is a powerful tool for showcasing your ability to understand and meet your client’s needs.
To enhance your website, consider incorporating key elements that elevate the user experience:
- Feature testimonials from previous clients on your site. These work as social proof, providing real-world evidence of your reliability and expertise.
- Use high-quality photography optimized for the web, as these will capture the attention of potential clients and show your professionalism.
- Create a compelling agent or business biography page to establish a personal connection with visitors.
- Offer downloadable resources such as eBooks and educational courses, showing that you are an authoritative figure in the real estate market.
- Prioritize responsive design to make sure your website functions across various devices, from desktops to mobiles. For example, Zillow offers a perfect response from both desktop and mobile:
- Implement basic SEO strategies, including keyword research and internal linking techniques, to improve your website’s visibility on search engines and attract a wider audience.
- Consider running your website on WordPress. By using plugins like WebinarPress, you can integrate webinars directly into your WordPress site. This enhances the overall value of your website and plays a crucial role in boosting SEO rankings and expanding your online visibility and reach.
Investing in a user-friendly website enriched with valuable content and optimized for search engines is a great step to thriving within the competitive real estate market. With these strategies, you can build your online presence and establish trust, credibility, and lasting connections with your clients.
2. Create an engaging social media presence
Building an engaging social media presence is a game-changer for real estate professionals. Platforms like Facebook, Instagram, and LinkedIn offer a vast audience where you can connect with potential buyers and sellers.
LinkedIn, in particular, goes beyond client connections. It’s a goldmine for building relationships with the professionals you need to run your business, such as contractors, house inspectors, and mortgage brokers.
Investing effort into your social media presence is important, which means that you shouldn’t just post listing after listing. Instead, focus on creating genuine connections within your network.
One of the best ways to do that is responding to comments. Constructive engagement builds trust, even in the face of criticism. However, it’s wise to avoid attacking negative comments. Remember, no reply is better than a bad one.
Lastly, tailor your social media strategy to match your brand and target audience. For instance, if you’re a residential agent targeting millennial first-time buyers, incorporating memes can add a relatable and fun aspect to your content. On the other hand, a commercial real estate agent targeting luxury corporate brands might opt for a more sophisticated and professional approach.
Overall, a thoughtfully crafted social media presence expands your reach and humanizes your brand, making you more approachable and relatable.
3. Share your expertise with the world
Always try to share as much as you can online that could boost your reputation and show off your expertise. Website and social media channels offer fantastic opportunities to show your knowledge and build a strong reputation in the industry. Here are some of our favorite tips:
- Consider running a webinar series where you share expert tips with fellow real estate agents. This will position you as a leader in the field and create a sense of community within the industry.
- Writing blog posts is another effective way to share insights. Offer valuable tips for buyers and sellers specific to your market, establishing yourself as a go-to resource for real estate expertise.
- Use social media channels to promote exciting listings within your portfolio or network. Pair your properties with engaging content to capture the attention of potential clients.
- Monetizing your expertise adds an additional dimension to your business. For example, you could create an online educational course for other agents or develop a purchasable eBook offering tips on preparing a home for sale.
- When crafting social media posts, keep your sales funnels in mind. Consciously guide your audience toward interacting with your site, purchasing knowledge products, or using your real estate services. Every post should serve a purpose, driving engagement and ultimately contributing to the growth of your real estate business.
4. Connect with your audience through email marketing
Investing in email marketing is an excellent strategy for real estate agents, offering a direct and effective means of connecting with their audience. Research from Campaign Monitor in 2022 showed that the average open rate for real estate emails was 17.2%, with a click-through rate of 3.6%. This data shows the immense potential for agents who invest time and effort into building a mailing list and crafting compelling email campaigns.
- Collect email addresses at events and meetings: Networking opportunities are goldmines for gathering contact information. Engage with attendees and exchange details to expand your email list.
- Create a landing page promoting your mailing list: Establish an online presence for your mailing list by creating a dedicated landing page. Promote this page across all your social media accounts to attract subscribers.
- Collect contact information during webinars or eBook downloads: Capture leads during webinars or when users download eBooks. This ensures that you’re connecting with individuals interested in your expertise.
Types of emails agents might send include:
- Newsletters: Share local real estate news, tips, and tricks to provide value to your audience.
- Promotional materials: Show local homes for sale, tailoring your content to meet the specific needs and preferences of your recipients.
- Marketing campaigns, reminders, and follow-ups: Stay engaged with your audience by sending reminders and follow-ups for live and virtual events, such as open houses, seminars, and webinars.
🏠 Bonus tips:
- WebinarPress integrates with popular mailing platforms, simplifying the process of incorporating it into your mailing list strategy.
- Monitoring your email address for replies is crucial. Actively connect with individuals who reach out, creating meaningful interactions. Don’t underestimate the value of this marketing channel, or let potential leads pass by.
5. Offer virtual tours and digital open houses
Virtual tours and open houses are new ways to show off your properties. Virtual tours, especially those created with products like Matterport, offer 3D renderings that allow users to virtually walk through homes. This immersive technology gives potential buyers the ability to explore properties from the comfort of their own homes.
For those using WordPress, plugins can integrate Matterport or similar renderings into their websites. This will enhance the user experience and show technological proficiency to potential clients.
Virtual tours and digital open houses create an engaging experience and add value to potential clients by offering a convenient and immersive way to explore properties, saving time and effort.
Moreover, they attract serious buyers who have already engaged with a property virtually, making them more likely to convert. This is an exceptional tactic to stand out.
🏠 Bonus tip: WebinarPress can be a valuable asset for hosting virtual open houses. This tool extends the reach of property sales beyond local boundaries, connecting with potential buyers from all over the world.
6. Coordinate your efforts into a deliberate marketing plan
While the above strategies can be effective on their own, combining them is the secret. An all-rounded marketing approach maximizes your reach and impact.
Your user-friendly website is an excellent place to host expert webinars, offering valuable insights into what real estate buyers are looking for in your market. Promote these webinars through social media and email marketing, creating a connection between your website, social channels, and direct communication with your audience.
A deliberate marketing plan doesn’t rely on a few isolated efforts but on the combination of various tools and platforms.
WebinarPress: Your real estate marketing game changer
Incorporating digital marketing strategies and using WebinarPress can elevate your real estate business. These tips have the potential to expand your client base, enhance your reputation, and generate additional revenue streams.
Don’t miss out on transforming your real estate marketing strategy. Download the WebinarPress plugin now to become a leading real estate business!