58% of webinar hosts make their live webinar available on-demand. – Influno
The above number depicts the growing trend that’s reshaping how we think about webinars. No longer confined to the constraints of live events, on-demand webinars are equally becoming essential for digital marketing, offering flexibility for hosts and attendees.
Why opt for this shift?
Well, recorded webinars maximize engagement and conversion opportunities long after the live session ends. They cater to the 24/7 nature of our digital world, allowing people to engage with content when it suits them best.
In this post, we will dive into how you can leverage pre-recorded webinars to reach a wider audience, keep them engaged, and drive conversions effectively. Whether you’re new to this format or looking to polish your existing strategy, you’ll find actionable insights to transform your webinars into powerful tools for your marketing arsenal.
Let’s get started!
What is an On-demand Webinar?
An on-demand webinar is a pre-recorded webinar available for viewers to watch at their convenience, much like episodes on a streaming platform. This format offers flexibility, allowing participants to engage with content as per their convenience.
It’s perfect for reaching a broader audience, enhancing engagement, and continuously generating leads long after the live event has concluded.
On-demand webinar platforms are excellent education, training, and marketing tools, providing value that extends well beyond the initial presentation.
Now that you have an idea of what is an on-demand webinar, let’s discuss how it differs from a live webinar.
How is an On-demand Webinar Different from a Live Webinar?
There are two main flavors of webinars:
- Live
- On-demand
Each type of webinar serves a unique purpose and offers different advantages for the host and the audience. Understanding these differences is key to choosing the right approach for your goals.
Though both webinar types are different in nature, depending on your content strategy and audience needs, one may suit your objectives better than the other – or you might find a combination of both to be the most effective.
When to Use On-demand Webinar?
Using an on-demand webinar at the right time can be a game-changer for your content strategy. Webinar on-demand is incredibly versatile, making it a fantastic tool for various scenarios. Here’s a look at when you might consider opting for this flexible format:
- Utilize recorded webinars to engage with audiences and extend your reach well beyond the initial broadcast.
- Accommodate viewers with varying schedules by using pre-recorded webinars, ensuring accessibility to the audience at their convenience.
- Pre-recorded webinars can serve as a reusable resource for training and education, allowing viewers to learn at their own pace.
- By choosing recorded webinars, you can reach an international audience without the constraints of time zones.
- Integrate pre-recorded webinars into your marketing funnel as an evergreen asset, nurturing leads at each stage.
- Record live events and offer them as pre-recorded webinars to maximize content lifespan and ROI, while providing flexible viewing options.
So, if you’re looking for a way to make your content work harder for you, consider the replayable webinar. It’s not just about meeting the needs of your audience; it’s about doing so in the most efficient, effective, and inclusive way possible.
How to Create an On-demand Webinar Successfully? 11 Proven Practices to Follow
Creating a successful pre-recorded webinar isn’t just about hitting the record button and hoping for the best. It involves strategic planning and execution to ensure your content reaches and resonates with your audience.
Here are 11 proven practices to follow that will help you address how to create an on-demand webinar:
1. Plan Your Content Carefully
A successful webinar starts with meticulous planning.
Outline key points, organize them logically, and ensure the content addresses specific audience needs. Consider audience challenges and how your webinar can solve them. A structured approach will help you deliver a clear and focused message.
Also, consider the length of your webinar. It should be long enough to cover the topic comprehensively but concise enough to maintain interest.
2. Focus on High-Quality Production
Quality production is crucial for viewer retention. Use a good-quality microphone to avoid audio issues, and invest in a decent camera for clear visuals. Consider the lighting and background; a poor presentation or a messy background can distract the audience from the content.
If possible, conduct a test recording beforehand to troubleshoot any technical difficulties. A professional-looking webinar reflects your brand well and helps build trust with your audience.
3. Keep It Interactive
To maintain viewer engagement with on-demand content, embed interactive elements such as quizzes, polls, and surveys. These can help simulate the interactivity of a live event.
Providing downloadable resources like worksheets or checklists can also enhance the learning experience. These elements encourage viewers to participate actively rather than passively consuming the content, making the experience more memorable and engaging.
4. Optimize for Search
Effective SEO ensures that your webinar is discoverable by your target audience.
Use targeted keywords throughout your webinar’s title, description, and promotional materials. Consider the language and search terms your audience might use to find content like yours.
Promoting your webinar on-demand through blog posts or related articles can improve its visibility and search ranking, driving more organic traffic to your content.
5. Create a Compelling Landing Page
Your landing page is the gateway to your webinar. It should clearly communicate the webinar’s value, who it’s for, and what attendees will learn. The page should also be visually appealing and include an easy-to-find registration form.
High-quality images, testimonials, and a clear, enticing call to action can increase conversions. This page should reassure visitors that the webinar will offer them significant value.
6. Promote Your Webinar
Promotion is key to ensuring your webinar reaches its target audience. Use email blasts, social media posts, and even paid advertising if your budget allows. Tailor your message across these channels to appeal to different segments of your audience.
Leverage partnerships or influencers who can help amplify your message. Effective promotion involves multiple touchpoints, so plan a campaign that builds momentum up to the release of the webinar.
7. Make It Accessible
Making your webinar on-demand accessible expands your potential audience and complies with best practices for content creation. Include closed captions, transcripts, and audio descriptions to cater to attendees with disabilities.
Ensure that your webinar platform supports accessibility features and test these features before launch. Accessibility improvements can significantly widen your viewer base and foster inclusivity.
8. Follow Up with Attendees
Post-webinar engagement is crucial to maximize the webinar impact. Send follow-up emails that thank attendees, offer a link to the on-demand recording, and include additional learning resources or next steps.
Invite feedback through surveys to understand viewer satisfaction and areas for improvement. This follow-up keeps your audience engaged, helps build relationships, and encourages future interactions.
9. Analyze Viewer Data
Utilize the analytics tools provided by your webinar platform to gain insights into viewer behavior. Look at metrics like engagement time, replay views, and interactions with your content.
This data can inform improvements not only for future webinars but also for other content strategies. Understanding what captures and holds the audience’s attention helps you create more of what works.
10. Repurpose Your Webinar Content
Extending the life of your webinar content by repurposing it into other formats can significantly increase your ROI. Transform key takeaways into a series of blog posts, infographics, or even a podcast episode.
Creating bite-sized videos from your webinar content for social media can engage users who prefer shorter content formats. This strategy helps reach different audience segments and caters to varying content consumption preferences.
11. Regularly Update Your Content
Update your webinars on-demand periodically to keep them relevant. It is essential for topics that evolve quickly, like technology or market trends.
Refreshing your content maintains its accuracy and keeps it engaging for new viewers. Regular updates can make a single webinar a continual source of value, encouraging repeat visits and ongoing engagement.
By following these 11 practices, you’ll be well on your way to creating an on-demand webinar that engages and converts. Remember, the key to a successful recorded webinar is to provide value that keeps your audience returning for more.
5 Benefits of On-demand Webinar
Pre-recorded webinars are becoming a go-to tool for businesses and educators alike.
Why? Because they offer flexibility, extended reach, and continuous engagement.
Let’s dive into the top five benefits of recorded webinars that make them a powerful addition to your digital strategy.
1. Convenience and Flexibility
Replayable webinars provide the ultimate convenience. Your audience can access the content whenever it suits them best, whether during a lunch break, late at night, or over the weekend.
This flexibility ensures that you don’t miss out on reaching those with busy schedules or different time zones. Your content is available 24/7, making it easier for more people to engage with it at their own pace.
2. Extended Reach
Live webinars are limited to those who can attend at the scheduled time. Recorded webinars, however, have no such constraints.
Offering your webinar on-demand extends its reach far beyond the live event, attracting viewers who might have missed the original broadcast. It means more eyes on your content and a broader audience engaging with your message over time.
3. Higher Engagement Rates
Pre-recorded webinars often see higher engagement rates because viewers can pause, rewind, and re-watch segments. This control over the viewing experience allows them to fully absorb the material and interact with the content more deeply.
Plus, embedding interactive elements like quizzes and downloadable resources keeps viewers engaged and enhances their learning experience.
4. Cost-Effective
Creating replayable webinars can be more cost-effective than organizing live events. No venue costs, travel expenses, or extensive logistical planning are required.
Once the webinar is recorded, it can be repurposed and shared multiple times, maximizing your return on investment.
You can use pre-recorded webinars as part of your evergreen content strategy, continuously drawing in new leads without additional production costs.
5. Data and Insights
With playback webinars, you gain valuable data on viewer behavior. Analytics can show you:
- How long viewers watched?
- Which sections were replayed?
- How did they interact with your content?
This data helps you understand what resonates with your audience and what doesn’t, allowing you to fine-tune your future webinars and other content to meet their needs better.
The webinars offer many benefits to a host, including engaging with a broader audience, increasing viewer interaction, and providing valuable insights—all while being cost-effective and convenient.
Now is the perfect time to start if you’re not already leveraging recorded webinars. They’re versatile tools that elevate your digital strategy and drive meaningful results.
5 Best On-demand Webinar Platforms
Choosing the right platform for your pre-recorded webinars can impact your engagement and reach. With so many options, finding the perfect fit for your needs can be daunting.
To help you out, we’ve rounded up five of the best on-demand webinar platforms that stand out for their features, ease of use, and reliability.
1. WebinarPress.com
WebinarPress.com is a fantastic on-demand webinar platform for anyone looking to create professional, replayable webinars easily. This user-friendly platform integrates seamlessly with WordPress and makes it easy to set up and manage webinars directly from your website.
Key Features:
- WordPress Integration
- Automated Email Reminders
- Customizable Registration Pages
- Detailed Analytics
- Support for Live and Pre-recorded Webinars
2. Zoom
Zoom isn’t just for virtual meetings—it’s also a powerful on-demand webinar platform. Known for its reliability and high-quality video, Zoom allows you to record your live sessions and make them available on-demand.
Key Features:
- High-Quality Video and Audio
- Interactive Elements
- User-Friendly Interface
- Recording and Playback
- Wide Adoption
3. GoToWebinar
GoToWebinar has long been a trusted name in the webinar world. It’s designed to handle both live and recorded webinars effortlessly.
Key Features:
- Automated Emails
- Detailed Analytics
- Custom Branding
- Engagement Reports
- Integration with Marketing Tools
4. Demio
Demio is built with simplicity and effectiveness in mind, making it a favorite among marketers and educators. Its clean interface and robust features make creating and managing pre-recorded webinars straightforward.
Key Features:
- Automated Replays
- Embedded CTAs
- Clean Interface
- Detailed Analytics
- Marketing Integrations
5. WebinarJam
WebinarJam is packed with features designed to maximize your webinar’s impact. This platform supports live, automated, and hybrid webinars, giving you ultimate flexibility.
Key Features:
- Automated Follow-Ups
- Advanced Engagement Tools
- Detailed Attendee Tracking
- User-Friendly Interface
- Flexible Webinar Formats
You can select an on-demand webinar platform based on your specific needs and goals. Explore the options available in the market and find the one that best fits your strategy to take your webinars to the next level.
Key Takeaways from On-demand Webinar Guide
Wrapping up our deep dive into recorded webinars, it’s clear that this format offers many benefits that can significantly enhance your digital strategy. pre-recorded webinars provide flexibility and convenience, allowing your audience to engage with your content on their schedule.
WebinarPress is the most trusted replayable webinar platform in this space. You can integrate, set up, and manage the webinars seamlessly directly from your website.
If you’re ready to leverage the power of on-demand webinars and take your content strategy to the next level, why not talk to an expert?
Get in touch with our experts and discover how you can maximize the impact of your webinars.
Let’s make your content work harder and smarter for you!
