Congratulations on completing your live webinar conference! You’ve gone through the preparation process and your webinar was indeed a success, but now that it’s over, what do you actually do next? Well, that’s a good question.
3 Things Must Do After Every Webinar:
Many people host webinars but are quite unsure of what should happen after the webinar is over.
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Post a Link to the Recording of your Webinar
Although you have sent out inventions for people to attend your webinar, and all have registered to attend, not all your registrants will be able to attend. Posting a link to your webinar will allow your registrants to view it later or at their own convenience. If your content was good, attendees may even want to share your link on their social channels helping you to broadcast your business near and far while boosting sales.
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Make a Transcript of your Webinar
It will be well worth it to get a transcript typed up of your webinar session. Posting the transcript along with the webinar makes it easier to find because it’s searchable content. You can even take sections of your transcript and turn them into a blog post with minimal editing needed. Remember to post a link in your blog to the webinar recording, this will aid in driving potential clients and clients alike to purchase a product or service you offer, earning you big bucks in the end.
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Send a Follow-up Email
You can send follow-up emails to your registrants, splitting the email into different segments such as attendees, no-shows, and early leavers, and sending a link to the recording to all registrants. After reviewing your attendee’s report, you can determine how many attendees warrant follow-up first. You can send information that is more detailed to the people who asked for it or to those whose behaviors have implicated that they are interested. It would be good to review the questions asked or answers provided by each attendee to customize your message before sending it out. This will enable you to see what topics are of more interest to your attendees and will help you to get a better understanding of what your clients or potential clients are looking for.
Overall, these things will help you to build a good relationship with your clients and potential clients alike. The next time you send out an invitation to your next webinar, don’t be surprised if people are lining up to attend. You may even get as many attendees as possible at your webinar, which will be great for your business.
