{"id":58510,"date":"2024-05-06T12:00:23","date_gmt":"2024-05-06T10:00:23","guid":{"rendered":"https:\/\/webinarpress.com\/us\/?p=58510"},"modified":"2024-06-17T11:08:28","modified_gmt":"2024-06-17T09:08:28","slug":"automated-webinar-funnel","status":"publish","type":"post","link":"https:\/\/webinarpress.com\/us\/automated-webinar-funnel\/","title":{"rendered":"A Practical Approach to Creating a High-Conversion Automated Webinar Funnel"},"content":{"rendered":"

Mastering the art of the automated webinar funnel is essential to capture and convert leads efficiently. An automated webinar funnel is designed to guide potential leads from initial awareness of your product to the purchase decision. This strategic funnel progresses through several stages, typically identified as awareness, interest, desire, action, and loyalty.<\/span><\/p>\n

\"The<\/a><\/p>\n

Your webinar is a vital tool in this funnel, acting as a bridge that moves attendees from interest and desire to decisive action: Specifically, purchasing your product or service.\u00a0<\/span><\/p>\n

This article highlights the benefits of automated webinar funnels for digital marketers, content creators, and business owners looking to automate their webinars to run as evergreen content. We\u2019ll guide you step-by-step through creating a high-conversion automated webinar funnel, as well as teach you how to make the most of each step using <\/span>WebinarPress<\/span><\/a>.<\/span><\/p>\n

Step 1: Plan and create an evergreen webinar<\/b><\/h2>\n

An <\/span>evergreen webinar<\/span><\/a> is a key component of an automated marketing funnel, designed to maintain its relevance over an extended period. Evergreen marketing focuses on content that holds continuous appeal and is not tied to trends or seasons. By using universally relevant topics, you establish a resource that benefits viewers regardless of when they access it.\u00a0<\/span><\/p>\n

Automated webinars are particularly suited as they allow for a “set it and forget it” approach. Once created, these webinars can run repeatedly without the need for constant updates or live presentations. This frees up resources to enhance other areas of your marketing strategy. Instead, you can concentrate on creating <\/span>powerfully tailored follow-up messages<\/span><\/a> to drive home the final step in your sales funnel.<\/span><\/p>\n

One excellent example is <\/span>The Science of Email Marketing<\/span><\/a>, the free evergreen <\/span>HubSpot<\/span><\/a> webinar that generated over <\/span>20,000 leads and $250,000<\/span><\/a> in sales in one year. Evergreen webinars like this can serve as either your primary marketing effort or complement more time-sensitive content, offering flexibility in how you engage with different segments of your audience.<\/span><\/p>\n

Setting up an automated evergreen webinar in WebinarPress<\/b><\/h3>\n

\"Creating<\/a><\/p>\n

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    1. Create the webinar:<\/b> Go to <\/span>New Webinar<\/span><\/i> or click <\/span>+ New Webinar<\/span><\/i> from the overview.<\/span><\/li>\n
    2. Input details:<\/b>\n