{"id":54021,"date":"2023-08-28T16:00:51","date_gmt":"2023-08-28T14:00:51","guid":{"rendered":"https:\/\/webinarpress.com\/us\/?p=54021"},"modified":"2025-07-08T14:18:56","modified_gmt":"2025-07-08T12:18:56","slug":"evergreen-webinar","status":"publish","type":"post","link":"https:\/\/webinarpress.com\/us\/evergreen-webinar\/","title":{"rendered":"What is an Evergreen Webinar & How to Set Up it?"},"content":{"rendered":"

Today, Evergreen webinars have gained much popularity, primarily due to their ability to provide ongoing value and flexibility to both creators and viewers.<\/p>\n

Basically, an evergreen webinar is a pre-recorded webinar that can be replayed and accessed by viewers at any time, as opposed to a live webinar that happens once only, and in real-time! It\u2019s amazing in a way that you don\u2019t have to worry about time zones and your audiences.<\/strong><\/em><\/p>\n

What is the Evergreen Webinar Funnel? How to use it as a Lead Magnet?<\/strong><\/h2>\n

We all are aware that webinar works pretty strong as lead magnet. Evergreen webinar funnel is a marketing strategy that ensures that you have steady leads you have planned to acquire. You can\u2019t have this facility while conducting a live webinar. It doesn\u2019t generate a continuous stream of new leads. <\/span><\/p>\n

See Also: What is the Difference between Live Webinar vs Automated Webinars<\/a> <\/strong><\/p><\/blockquote>\n

The evergreen webinar funnel will follow mostly the below mentioned steps.<\/span><\/p>\n

Setting up an Evergreen Webinar\u00a0<\/strong><\/h3>\n

The funnel starts with creating high-quality videos of whatever the subject of your webinar is! Properly structure, create, and record a video for your evergreen webinar!<\/span><\/p>\n

This webinar will focus on providing valuable information to your viewers, addressing commonly experienced pain points, and going on to showcase the benefits of your product or service!<\/span><\/p>\n

A webinar may also include presentations, demonstrations, case studies, and testimonials to highlight or portray the idea that you want to convey through this webinar video. There are various types of <\/span>webinar formats <\/span><\/a>you can try according to your goal.<\/span><\/p>\n

Scheduling A Webinar<\/strong><\/h3>\n

Once you have recorded a video for continuous playback on your pre-scheduled webinar timelines, you need to configure and set the webinar playback event at certain fixed intervals for your viewers. This is called Automated Scheduling of your evergreen webinar!\u00a0<\/span><\/p>\n

Evergreen webinars are designed to be scheduled for running at various intervals throughout the day or even across an entire week! This makes evergreen webinars accessible to viewers or attendees from different time zones, as per their convenience and availability!<\/span><\/p>\n

Constructing a Landing Page for your Webinar<\/strong><\/h3>\n

Once you have the video for the webinar and the schedules ready, you must design and <\/span>create a landing page<\/span><\/a> that speaks about the content of your webinar, what it is about, and when your audience will be able to attend it.<\/span><\/p>\n

For that, you need to create a landing page with lucid descriptions, and enticing visual elements that draw more viewers to your evergreen webinar. <\/span><\/p>\n

Apart from promoting your evergreen webinar, this landing page should also include a registration form, which provides potential viewers options to fill in their details when signing up to attend your webinar. Remember to design this page such that it can capture their contact information, allowing you to build your email list, for later on and follow up with them.<\/span><\/p>\n

Automating Email\u00a0<\/strong><\/h3>\n

Much before the scheduled dates of hosting the webinar, you should implement an automated email follow-up or communication process with the viewers who signed up through the landing page.<\/span><\/p>\n

After these users sign up, you may, or rather should, remind them about your upcoming evergreen webinar, relevant content, and any other information that engages the participants and encourages them to attend it unfailingly.\u00a0<\/span><\/p>\n

Hosting Your Webinar\u00a0<\/strong><\/h3>\n

Once the day and time of making your evergreen webinar live arrives, your registered users will be redirected to the dedicated page from where they can watch the pre-recorded webinar!\u00a0<\/span><\/p>\n

Calling Attendees into Action<\/strong><\/h3>\n

Once the webinar is live with the pre-registered attendees viewing it, you may set some \u2018Call To Action\u2019 events such as promotional \u2018Click-Throughs\u2019, polls, or surveys, or even ask for inputs or questions (which you may later answer via direct email), etc.<\/span><\/p>\n

Strategically placed calls to action, such as signing up for a trial, purchasing a product, or booking a consultation, will help achieve your primary aim for organizing and hosting a webinar. Some of these can also be placed at the end of the webinar, along with some unique, \u2018one-time opportunity\u2019 promotional offers, etc., for your viewers!<\/span><\/p>\n

See Also: 13 Essential Webinar Survey Questions<\/a><\/strong><\/p><\/blockquote>\n

Following-Up Afterwards<\/strong><\/h3>\n

Much of the action between the host and the attendees takes place after the webinar ends. You can customize and create additional automated follow-up emails, which include a replay of the webinar, and additional resources (ebooks, guides, etc.), to attendees as well as non-attendees!<\/span><\/p>\n

If you do have any more incentives that would entice the viewers or attendees to \u2018take action\u2019 (such as evergreen offers!), you can send these too via emails soon after the webinar ends.\u00a0<\/span><\/p>\n

Analytics and Optimization<\/strong><\/h3>\n

Since webinars are lead magnets, their utility is vastly gained from using analytics tools specifically designed to leverage the data captured from an evergreen webinar\u2019s funnel. Be clear on your <\/span>webinar kpis and metrics<\/span><\/a>. <\/span><\/p>\n

The captured data facilitates marketers in understanding, which parts of the funnel are effective, and which need further improvisations! Newer funnels can be designed with optimizations learned from all such captured data and analysis results, thereby leading to better conversion rates.<\/span><\/p>\n

How to Set Up Your Evergreen Webinar with WebinarPress?<\/strong><\/h2>\n

Now we go online to webinarpress.com\/us, our evergreen webinar platform for today, and see how easy it is to set up your own Evergreen Webinar in just a few steps!<\/span><\/p>\n

Step 1:<\/strong><\/h3>\n

Once you have created your login or logged in using your credentials, you will see the main Dashboard with a certain section in vertical order on the left of the screen. The main center of the screen will show options according to the section you have clicked and selected on the left.\u00a0<\/span><\/p>\n

Firstly, the WebinarPress section will be displayed with a button named \u201c<\/span>+ New Webinar<\/b>\u201d on the right side of the screen.<\/span><\/p>\n

\"Setting<\/a><\/p>\n

Step 2:<\/strong><\/h3>\n

You can begin by adding a few details, such as the title of the webinar, some details of the subject or topic in the About box, and the name of the person who will be hosting the webinar. Highlight the fact that it’s an “evergreen” presentation. We\u2019ll come back to this page after setting up some more details on a few pages as follows.<\/span><\/p>\n

Step 3:<\/strong><\/h3>\n

On the right side, you can see various options such as Registration, Confirmation, Countdown, Webinar, and Replay in the tall vertical column. Clicking on each will take you to different sections that will allow you to set various details and data for the webinar.\u00a0<\/span><\/p>\n

Step 4:\u00a0<\/strong><\/h3>\n

For example, in the Registration section, you can create a page with details that are required from visitors, such as the name & email ID of the individual, and any other details that you need using the custom field button underneath.<\/span><\/p>\n

You can also choose to keep it password protected for the viewer to log into the webinar, limit the number of attendees per telecast of the webinar, as well as also design a custom registration page. Or, you can go to the registration widgets and create your registration form directly from the readymade template.<\/span><\/p>\n

\"WebinarPress<\/a><\/p>\n

 <\/p>\n

\"Free<\/a><\/p>\n

Step 5:<\/strong><\/h3>\n

Scroll down halfway on the Setup page, and you will see that there are 5 options displayed under the type of webinar. \u2018Live\u2019, \u2018One Time\u2019, \u2018Recurring\u2019, \u2018Just in Time\u2019, and \u2018Right Now\u2019. You don\u2019t have to worry about the \u201clive\u201d option, as this is an evergreen webinar. <\/span>
\n<\/span>
\n<\/span>Select, \u2018Recurring\u2019, \u2018Just in time\u2019 or\u00a0 \u201cRight Now\u2019 webinar as per your webinar preference.<\/span><\/p>\n