{"id":15368,"date":"2018-08-06T06:00:00","date_gmt":"2018-08-06T04:00:00","guid":{"rendered":"https:\/\/wpwebinarsystem.com\/?p=15368"},"modified":"2023-10-27T10:53:59","modified_gmt":"2023-10-27T08:53:59","slug":"secrets-of-a-high-converting-webinar-landing-page","status":"publish","type":"post","link":"https:\/\/webinarpress.com\/us\/secrets-of-a-high-converting-webinar-landing-page\/","title":{"rendered":"How to Create a High Converting Landing Page for Webinar?"},"content":{"rendered":"

Your landing page is the gateway to your webinar. It\u2019s where your guests learn about your presentation and register to attend.<\/p>\n

But your landing page isn\u2019t something you can slap together in a few minutes. It deserves careful thought and optimization. If it doesn\u2019t convert (turn visitors into registrants), no one will see your webinar. All the time, energy, and money you spent building your presentation will be wasted.<\/p>\n

In this article, we\u2019d like to give you a few ways to dramatically improve your registration page\u2019s conversion rate<\/a>.<\/p>\n

1. You Can\u2019t Please Everyone<\/h2>\n

It\u2019s tempting to design your landing page to appeal to everyone. If you reach a larger group of people, you\u2019ll gain more webinar guests and ultimately more customers, right?<\/p>\n

Unfortunately, no.<\/p>\n

Watering down your copy and imagery to appeal to a larger group prevents you from connecting with the people who will get the most value from your webinar and eventually become customers.<\/p>\n

Besides, too much information can actually work against you.<\/p>\n

Few people are willing to read a 2,000-word essay on the benefits of your webinar. They want short, easy-to-digest information that clearly articulates your value. If they have to read a novel just to decide if they should register, they\u2019ll quickly decide your webinar isn\u2019t right for them.<\/p>\n

Don\u2019t be afraid to use a word or image most people don\u2019t understand. Just make sure your audience understands it.<\/p>\n

For instance, this webinar\u2019s registration page uses the word \u201cmicroservices.\u201d Most people don\u2019t know what that means, and you can\u2019t figure it out by the context here. This webinar is not trying to please everyone.<\/p>\n

\"Webinar<\/p>\n

2. Explain the Benefits and Your USP<\/h2>\n

One of the oldest marketing truisms is \u201cSell the benefits, not the features.\u201d That\u2019s applicable to webinars, too.<\/p>\n

Your customers don\u2019t really care about the features of your webinar. They want to know how it benefits them. They want to know what they\u2019ll get out of the experience and how their lives will be better.<\/p>\n

For instance, no one cares that your presentation has \u201c7 exciting chapters!\u201d That\u2019s a feature. It doesn\u2019t tell potential attendees how they\u2019ll benefit from your webinar and why it\u2019s worth their time.<\/p>\n

To determine how your webinar will benefit your guests, think about their problems. What is their ultimate reason for seeking out your webinar?<\/p>\n

Furthermore, it\u2019s important to emphasize what makes your webinar unique. Why should someone attend your presentation over another?<\/p>\n

This is your\u00a0unique selling proposition<\/a><\/span> (USP) \u2013 a way to stand out from your competitors.<\/p>\n

Are you an industry expert? Do you have a guest speaker who is? Do you approach a problem from a new or unusual angle? Are you giving out a complete system they can implement on their own afterward?<\/p>\n

If you don\u2019t have a USP, you might want to consider reworking your webinar to give it something unique.<\/p>\n

3. Focus on Your Headline<\/h2>\n

Your headline is the most valuable piece of copy on your landing page.<\/p>\n

According to Copyblogger<\/a><\/span>, 80% of people will read your headline, but only 20% of people will read anything else on your page.<\/p>\n

If you don\u2019t get your headline right, the rest of your page doesn\u2019t really matter at all. It\u2019s your strongest opportunity to capture their attention and drive them to register.<\/p>\n

Your headline should exhibit your webinar\u2019s benefits and USP. It should be compelling and enticing, but not vague. It should make people think, \u201cWow, I need to know that.\u201d<\/p>\n

Here are some more tips for great webinar headlines:<\/p>\n